Google Labs just launched Pomelli, an AI marketing tool aimed at small and medium-sized businesses. It’s designed to solve a real problem: creating consistent, on-brand social media content is time-consuming and expensive, especially when you don’t have a design team. Pomelli promises to handle that in three steps—analyze your website to extract your brand identity, generate campaign ideas tailored to your business, and produce ready-to-use marketing assets.
The process is straightforward. You give Pomelli your website URL, and it builds what Google calls a “Business DNA” profile—your tone of voice, fonts, colors, and visual style. From there, it suggests campaign ideas specific to your industry and goals, or you can prompt it with your own. Finally, it generates branded creatives you can edit and download for social media, ads, or your site.
The Appeal#
For small businesses without marketing budgets, this could genuinely help. Most SMBs don’t need agency-level campaigns—they need consistent, decent content that doesn’t take hours to produce. If Pomelli delivers on that, it fills a gap. The ability to maintain brand consistency across platforms without hiring a designer or learning complicated tools is valuable.
The Hesitation#
But here’s the catch: it’s a Google Labs experiment. That means it’s not guaranteed to stick around. Small businesses building their entire marketing workflow around Pomelli might find themselves scrambling if Google decides to sunset it, as they’ve done with countless other tools. The Google Graveyard isn’t a meme—it’s a pattern.
There’s also the question of output quality. AI-generated campaigns might look polished, but do they resonate? Effective marketing isn’t just about brand-consistent visuals—it’s about understanding your audience, timing, and message. An AI can produce assets quickly, but whether those assets actually drive engagement is another story entirely.
What This Really Means#
Google is positioning itself as the AI backend for small businesses, offering tools that reduce the need for specialized skills. That’s not inherently bad, but it shifts dependency. Once you’re locked into Pomelli’s workflow and it shapes your brand output, switching costs—both time and consistency—become real.
The tool might be useful. The question is whether Google will commit to it long enough for that usefulness to matter. If you’re a small business, Pomelli could save you time today. Just don’t be surprised if you’re looking for alternatives tomorrow.
Accessing Pomelli Outside Supported Regions#
One important caveat: Pomelli, like many Google Labs experiments, has geographic restrictions. If you’re outside the supported regions and want to test it, you’ll need a VPN to access it.
I’ve been using NordVPN to access geo-restricted Google services like Pomelli. It provides reliable US server connections and fast speeds for testing new AI features as they roll out regionally. For more on accessing Google’s geo-restricted tools, check out my experience with Gemini in Chrome.
Learn more: Visit Google’s announcement about Pomelli or try it yourself at Google Labs.
Disclosure: This article contains affiliate links to NordVPN. I only recommend services I actually use.